Graham Finlayson won the NSW Farmers "Young Farmer of the Year" prize in 2005 for combining diversification into tourism and commitment to land regeneration efforts during difficult seasons.

"Our primary goal is to increase our ground cover as well as improve the quality and biodiversity in the pastures. This in turn will allow us to increase our stocking rate over time and improve our profit margins."

"I believe it is more economical to make better use of what we have, and improve what we do, than buy more land, increasing scale to lift production and make the same mistakes on a larger level. We try to manage our business and lives in line with the philosophy of Allan Savory's Holistic Management.

"Our diversification includes an emphasis on complimentary enterprises that allow us to drought proof our businesses rather than try to fight against nature. We consider drought as part of nature's rest for the land we are stewards of, and so we continually match our stocking rate to what the land can sustainably support."